About US

how it all started

I've always been neat, the "tidy-your-room-for-fun" kind of neat. As a kid, it was adorable. But then came the university years. I moved out of the country, left my parents' home, and into my Teta and Jedo's . I was technically a guest, which meant I had to follow their rules, adapt to their system, and not disturb their daily routine. So what started as a simple habit quietly evolved into something... more.

I found comfort in perfectly folded items, and drawers so organized. Every item needed a home and once it had one, it stayed there. It wasn’t just about cleanliness. It was about control. About imposing order on a world that rarely offers it.

Some people call it a tick. I call it peace. Sweet, structured peace.

Danna Kamal

Founder / Tidee Master

person holding white printer paper
person holding white printer paper
yellow sticky notes on brown wooden table
yellow sticky notes on brown wooden table